WHAT IS COVO VODKA

 

 

COVO Vodka is a vodka company, based in the United Kingdom, which infuses triple distilled vodka with fresh fruit.  COVO Vodka was founded in September 2014, by COnnor O'Brien.  The current flaur of vodka that is being produced is called Strawberry Satisfaction.

 

THE TASK

 

By January 2015 COVO Vodka looks to have broadened their target market, sold a total of 1,000 bottles and made a gross profit of £3,500.00.  I have been assigned to create a promotional campaign that will help reach this goal.  The campaign will take place ofber a six month persiod and will be executed with a budget of £100,000.00.

 

The campaign also includes a visual media design element and promotional writing.