EXPERIENCE

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Saunders Midwest LLC, Chicago, IL 
Senior Marketing Coordinator 
December 2017 - PRESENT

- Lead all aspects of the line extension process (ideation, concept, design, prototype, test, launch) for Midwest Products and Milestones Stepping Stones
- Manage the pricing process as the project manager of a line extension
- Write effective, engaging copy for all print and digital advertisements
- Point of sale display, end cap, and PDQ arrangements and assortments
- Lead on the design of programs that sales teams utilize to optimize sales force effectiveness
- Work with team members to gather and analyze sales across Midwest Products and Milestones with a focus on all aspects of profitability in our businesses
*Achievement: Oversaw and drove line extension development and implementation for new products to supplement seasonality of existing products, making the overall product line viable year-round with top customers

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Marketing Coordinator
October 2016 - December 2017

- Develop and maintain the social media accounts for all brands with the goal of creating and growing brand awareness
- Develop and launch email marketing campaigns to maintain consumer engagement and dialogue 
- Product photography, content creation, web development
- Assist with all aspects of the product development process (ideation, concept, design, prototype, test, launch)
- Assist with the design of programs that the sales teams utilize to optimize sales force effectiveness 
- Catalog reviews, line reviews
*Achievement: Successfully re-designed and launched three websites. Grew Saunders web sales by ¬¬81% over a 12-month period. 

Integrated Media Group, Johnston, RI 
Digital Marketing Coordinator
February 2016 - October 2016

- Lead account manager of 7 clients
- Promote client content across all social media channels with the goal of creating and growing brand awareness
- Write intelligent and informative blogs for various clients 
- Email marketing content creation to maintain and grow customer engagement
- Assist with Pardot implementation to help clients create more leads, generate more pipeline, and ultimately make more sales

 

EDUCATION

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Swansea University, Swansea, Wales, UK — M.A.
Communications, Media Practice, and PR
September 2014 - September 2015

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High Point University, High Point, NC —B.A. 
Communications: Journalism
August 2010 - May 2014