WHAT IS H&M

 

H&M (Hennes & Mauritz) is a multinational clothing compnay that was founded in Sweden in 1947.  This company caters towards men, women and children.

 

THE TASK

 

Identify a commercial organisation that offers either products or services.  Identify which product or service you are going to promote.  Invent a new version of the product / service.  Identify the audience that you think will buy the new product /service.  Produce the following items of professional persuasive writing for the organisation to help promote and launch your new product:

1)    A brief executive summary for the Company Board outlining the rationale for launching the new product

2)    A web page

3)    Advertising copy for a printed newspaper advert

4)    A flyer that will be sent by direct mail to prospective customers

5)    A launch press release

 

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